Explore the Different Types of Brochures That Make a Big Impact
Brochures are more than just folded paper — they’re folded opportunities.
When you start or grow a business, one of the best ways to explain what you do is through a brochure. It’s a simple, creative, and affordable tool that gives your audience a full idea of your brand, your services, or your products — all in one neatly printed sheet.
Let’s take a closer look at the most popular and effective types of brochures — and how to pick the best one for your business.
Understanding the Types of Brochures
Every brand has a unique message. And to tell it right, you need the right format. Let’s decode the most popular types of brochures used by successful businesses:
Bi-Fold Brochures
Simple. Sleek. Professional.
These brochures fold once down the middle, giving you 4 panels to work with — typically a front cover, back cover, and two internal pages. If your content is concise and visual, bi-fold brochures are the perfect fit.
Best for:
Corporate profiles
Real estate brochures
Product catalogs
Event schedules
Tri-Fold Brochures
Organized, Compact, and Content-Rich
With two folds creating 6 separate panels, tri-fold brochures give you room to organize content into clear sections. They’re great for storytelling or guiding your readers through a process.
Best for:
Travel brochures
Healthcare and wellness
Service breakdowns
Restaurant menus
Z-Fold or Accordion Brochures
Creative. Dynamic. Wrapped up like a Zig-Zag.
These are zig-zag folds, and straightening out these brochures makes them perfect when brands seek to provide readers with a visual step-by-step explanation, or when several services/products must be displayed.
Best for:
Timeline-based brochures
Brand journeys
Infographics
Creative portfolios
Gate Fold Brochures
Premium Look. Strong Visual Impact.
Gatefold brochures open like two doors, revealing a bold central panel. These are ideal when you want to make a lasting impression, especially for launches or luxury products.
Best for:
Fashion brands
High-end real estate
Product launches
Invitations
Custom Die-Cut Brochures
Stand Out — By Shape, Size, and Style
Want your brochure to be as unique as your brand? Custom brochures can be created in any shape, fold, or size — round, square, angular, or even shaped like a product. These are show-stoppers at trade fairs and exhibitions.
How to Choose the Right Brochure Type
When selecting the right brochure format, consider:
The amount of content you have
The reading flow and design layout
Your target audience and where they’ll use the brochure
Your brand image — clean, fun, luxurious, or informative?
Remember: The right brochure doesn’t just inform — it converts.
Why Offset Printing Is Best for Brochures
At Shiron Prints, we mostly use offset printing for brochures because it gives the best quality at a reasonable cost, especially for bulk orders.
Benefits of offset printing:
Sharp, colourful images that grab attention
Ideal for large quantities with consistent quality
Works well for both bi-fold and tri-fold brochures
Custom designs and sizes can be easily done
Real Impact. Real Business.
Whether you’re a small startup or an established brand in Chennai, the right brochure can open doors, start conversations, and drive results. This is not only a marketing tool, but rather a long-term investment in how the world perceives your business.
At Shiron Prints, we help you:
Choose the perfect brochure type
Create stunning, brand-aligned designs
Print high-quality brochures that wow
Ready to Elevate Your Brand?
Let’s create brochures that don’t just sit on tables — but get picked up, opened, read, and remembered.
Get in touch with Shiron Prints today — your expert in bi-fold brochures, tri-fold brochures, and all the types of brochures that help businesses grow.
Serving Chennai with care.
Professional support.
Affordable pricing.
Fast, reliable delivery.
Brochures that work. From people who care.
